Andy Whyte

Founder of MEDDICC, Author, Sales Methodology Evangelist

Andy Whyte is a leading force in modern sales methodology and a global champion of value-based selling. As the founder and CEO of MEDDICC, Andy has transformed a once internal qualification acronym into a global sales movement that powers elite go-to-market teams across SaaS and enterprise technology.

A veteran of high-growth sales environments including Oracle and leading B2B tech firms, Andy built his career closing complex deals while living and breathing the discipline of MEDDICC. His passion for demystifying the sales process led him to write MEDDICC: The Book — a tactical and accessible guide that has become the gold standard for revenue leaders looking to increase forecast accuracy, drive deal velocity, and build consistent qualification frameworks.

Andy’s approach is equal parts practical and inspiring. He simplifies what great sellers do intuitively, making it repeatable across entire sales orgs. From Champion-building to economic justification, Andy has helped thousands of sellers shift from activity to impact.

Through his content, community, and platform, Andy has elevated MEDDICC from a tool to a movement — one that empowers sellers to think critically, act deliberately, and close with confidence.

Explore his work:

📘 Book: MEDDICC — The Ultimate Guide
🎙️ Podcast & Media: MEDDICC Media Hub
🌐 Website: meddicc.com
🔗 LinkedIn: Andy Whyte on LinkedIn